Current Sponge was founded by Sam Branson to tell brilliant stories that help inspire people to make more of their world.

We take smart, complicated and sometimes controversial subjects and tell them in an accessible way with surprising talent and flair - compelling stories with a witty, warm and intelligent tone that brings new audiences to important subjects.

And we don't stop there.  Too often we are angered or moved by a story but don't know how to follow up.

Current Sponge is passionate about engagement and giving viewers the tools to act.  We will provide innovative social media tools, web support and smart apps to get inside our programs.

And thirdly, we will be known for intellectual property and commercial innovation.

Current Sponge will specialise in ideas that can exist across multiple channels, including TV, publishing and events.